Booker Noe, a legendary figure in the bourbon industry, was known for his larger-than-life personality and his equally bold bourbon. In the 1980s, amidst declining bourbon sales, Booker embarked on a mission to revolutionize the bourbon experience, inspired by the robust flavors enjoyed by his grandfather, Jim Beam. His endeavor led to the creation of Booker's in 1988 – a unique, barrel-strength bourbon aged to perfection. Booker's is crafted from barrels located at the heart of the rickhouse, where optimal conditions yield the richest and boldest flavors, embodying bourbon in its most authentic form.

Color: This bourbon boasts darkest and deepest shades of amber and henna, a testament to its rich heritage.

Taste: It offers a complex and deep blend of flavors, including vanilla, nuts, and oak, delivering a sophisticated palate.

Aroma: The scent is dominated by robust notes of vanilla and caramel, complemented by a hint of smokiness.

Finish: Its finish is long and full, ideal for a relaxed and enjoyable sipping experience.

The barrel distribution for this batch includes 3% from the 2nd floor of warehouse H, 27% from the 5th floor of warehouse D, 39% from the 6th floor of warehouse J, and 31% from the 5th floor of warehouse Q. The exceptional color is a result of the aging process in charred white oak barrels under the Kentucky climate. When first sampled on a rainy morning, the initial sip was a testament to its excellence, a batch that would make Booker proud. The aroma blends vanilla with brown spice, leading to a sweet taste that balances perfectly without overwhelming heat. The warm, long finish reflects Booker's preference.

Label Inspiration Booker's Batch 2021-04, named 'Noe Strangers Batch,' is the fourth release of the Booker’s Bourbon 2021 Collection. This batch celebrates Booker Noe's sociable nature and his effortless ability to turn strangers into lifelong friends. Whether it was inviting a salesman to dine at his home or welcoming over 300 members of the Blue Knights Motorcycle Club for lunch, Booker had a unique talent for making lasting connections. His warmth extended to his professional life as well; he would not leave a bourbon event without engaging with every person who wished to speak with him, turning customers into both fans and friends.

This batch is a homage to Booker's philosophy of treating others as we would want to be treated, a value deeply ingrained in the Noe family. As you savor the “Noe Strangers Batch,” let it remind you of Booker's generous spirit and his way of making everyone feel like family. In the words of the Beam distillery: come as friends, leave as family.

--- Fred Noe, Beam Family 7th Generation Master Distiller

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