Margerum Amaro is a distinctive American take on the traditional Italian herbal liqueur, crafted by Margerum Wine Company, which is based in Santa Barbara, California. The company, founded by Doug Margerum, is well-known for its dedication to producing high-quality wines and spirits, with a focus on reflecting the rich terroir and winemaking tradition of the region. The introduction of Margerum Amaro marks an extension of this commitment into the realm of artisanal spirits.

Margerum Amaro distinguishes itself by incorporating a blend of local herbs, botanicals, and citrus that are either grown in California or sourced from the highest quality providers. This amaro is made in small batches, following a unique recipe that infuses a base of Margerum's own brandy with an array of ingredients such as sage, thyme, marjoram, parsley, lemon verbena, rosemary, mint, wormwood, and orange peel, among others. This concoction is then sweetened with a touch of honey, adding a subtle, natural sweetness that complements the bitter and herbal profile of the liqueur.

The production process pays homage to traditional amaro-making techniques while incorporating a local twist, making Margerum Amaro a standout among both domestic and international herbal liqueurs. Its flavor profile is complex and layered, offering a balance of herbal, citrus, and sweet notes, with a bitterness that is characteristic of amari but with a distinctly Californian flair.

Margerum Amaro is versatile in its use, serving as an excellent digestif when enjoyed neat or on the rocks, and it also shines as a component in a variety of cocktails, adding depth and complexity to both classic and innovative creations. Its unique character and ties to the Santa Barbara region make it a favorite among enthusiasts looking to explore beyond traditional Italian amari and dive into the burgeoning world of American craft spirits.

In summary, Margerum Amaro is a testament to the creativity and craftsmanship of its makers, blending the traditions of Italian amaro with the distinctive botanicals and spirit of California. It reflects a growing trend in the spirits industry, where local producers draw on regional ingredients and traditions to create products that are both innovative and rooted in history.